THE LATEST ignites conversations around a shared interest of aging well, menopause, and skin wellness. Read interviews with CEOs of emerging companies, marquee brands, cross culturally-focused dermatologists, and editorial takes on wellness trends.
WHAT WE'RE TALKING ABOUT
40 million 50+ American women represent over $15 trillion dollars in purchasing power and are the healthiest, wealthiest, and most active generation in history. This group of super consumers, who will experience the largest population growth over the next 10 years, represent off-the-charts spending power, yet most of these women feel completely ignored by marketers. Source: Forbes