BROWNTALKS
BrownTalks is where you find updates about skin-related topics that provide tips to help with hyperpigmentation, thinning skin, and skin barrier repair. From interviews with CEOs of emerging and marquee brands to insights from leading dermatologists, we reveal useful information about aging well.
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THE POWER OF AGING
Caire, co-founded by CPG veterans Lorrie King and Celeste Lee, was created as a skincare response for women over forty. "Caire is a brand for women who feel unheard and misunderstood as they age," Lorrie explains.
Caire joins a cadre of skincare brands that recognize women over 40 are visible and matter.
WHAT WE'RE TALKING ABOUT
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40 million 50+ American women represent over $15 trillion dollars in purchasing power and are the healthiest, wealthiest, and most active generation in history. This group of super consumers, who will experience the largest population growth over the next 10 years, represent off-the-charts spending power, yet most of these women feel completely ignored by marketers. Source: Forbes